I recently read an article that many people refuse to install window air conditioner units because of the way they look. I was surprised that this was the number one reason deterring people from purchasing window air conditioning units. I personally thought that the number one reason would be the loud noises that window air conditioner units tend to make. I totally understand that asethtics and appearances are very important to people in their homes but it is shocking to me that some individuals care more about appearance than indoor comfort. The woman who wrote the article said that instead of having ugly, clunky window air conditioning units she decided to install ceiling fans in all rooms. Sometimes ceiling fans can be helpful to cool down the house, but if it is extremely hot and humid air conditioners are the only relief for that. She stated that she would rather sweat than have something as ugly as a window a/c unit in her home. To keep her family cool, she opened windows, put all the fans on, used cooling towels and stuck her head in the freezer as needed. She avoided window air conditioner units so much so that she went to the lengths of not using the oven or stove top in the summer and only eating cold meals. Personally, I would rather be comfortable in my own home than have a certain asthetic. Everyone has different preferences in their home. I feel lucky that I have central air conditioning so I do not need to worry about the appearance or sound of window air conditioner units.